Chairman’s Message Winter 2013
Connect, communicate and contribute
Participants at the 2013 annual conference had the opportunity to hear my presentation on ‘BSA Update: turning words into actions’ (https://connect.sonova.com/p5ngs0c7ggf/). This allowed me to summarise our strategic aims, our action plan and to highlight our activities for the coming year (some already completed, some in progress, and others yet to commence).
Running through all areas of our work are cross-cutting activities including ‘engagement’. There has been a tendency for BSA to provide information but not actively communicate. In this regard, we have been weighed, measured and found wanting. We are actively addressing this weakness with a variety of innovations.